FiDi

FiDi is shorthand for the Financial District, and Bond No. 9 founder Laurice Rahmé has said downtown is where she finds the most energy in the city precisely because it's still figuring itself out — glass towers and colonial-era streets, old money and a much younger population moving in underneath it. Released in 2019, the fragrance tries to hold both sides of that at once: black pepper and bergamot sharp at the opening, like a trading floor at 9am, before nutmeg, lotus, and cedar settle it into something calmer. Urban sophistication as the actual pitch.